Real Results with MAI Voice
About the Client
Accurate Reporting with Data Management Technology
Customer Profile
Dubuque County Right to Life is a non-profit, non-sectarian, educational organization dedicated to preserving and fostering respect for human life from conception to natural death.
Market
Educational programs for schools and community groups in Dubuque County, IA
Challenge
Quantify awareness levels and perceptions of Planned Parenthood.
Expertise in Food Service Customer Support
Success with MAI Voice's Call Center Services
Scenario
Needed Impartial Survey Responses
Develop an impartial survey to address an emotionally charged topic without revealing the survey’s sponsor. Additionally, this initiative needed to quantify the awareness level and image of Planned Parenthood within the community. The research findings were ultimately used to help shape the ensuing advertising campaign.
Approach
Elicited honest responses and maximized the integrity of the sampling methodology
MAI Voice recognized the importance of conducting an impartial data collection effort that elicited honest responses and maximized the integrity of the sampling methodology. A total of 400 interviews were ultimately completed to ensure a sampling error of less than five percent (5%).
Our responsibilities included:
- Procuring a calling database that was representative of the community’s population. The sample was drawn in proportion to the population in each of the six zip codes included within the area.
- Staffing the project with interviewers who possessed the skills and personalities required to conduct open, unbiased dialogs with respondents.
- Implementing a sample management plan to ensure all potential respondents had an equal opportunity to participate.
This was accomplished by:
- Daily randomization of the remaining un-finalized records.
- Day-part rotation of calls to ensure call attempts took place during all day parts.
- Conducting calls over 12 consecutive days to ensure all un-finalized records were attempted on each day of the week.
Benefits Summary
Accurate Information
The information collected was used in developing an advertising campaign that exposed the realities of the issues surrounding the‘health services’ provided by Planned Parenthood.