Real Results with MAI Voice
About the Client
Accurate Reporting with Data Management Technology
Customer Profile
Wilsonart Flooring was one of the first laminate flooring brands to be manufactured in the U.S. Its parent company Wilsonart LLC is a leading manufacturer and distributor of High Pressure Laminates and other engineered surfaces.
Market
Laminate Flooring in the United States
Challenge
Create and maintain database to foster closer relationships between manufacturer and retail dealers.
Foster Relationships between Manufacturer and Retail
Success with MAI Voice's Call Center Services
Challenge
Needed In-between for the Manufacturer and Retail
Wilsonart Flooring needed to build a network of distributors to sell their laminate flooring product. They needed to find a way to make selling their product convenient and cost-effective. The final challenge was to gain access to the list of retailers ultimately selling Wilsonart Flooring to consumers.
Solution
Retailer Support Solutions
Starting with 30 distributors located throughout the U.S. and Canada, MAI Voice helped establish a network of more than 14,000 retail locations nationwide. The retailer database was maintained by MAI Voice to facilitate new product launches and distribution of consumer sales leads to retailers. MAI Voice also set up toll-free numbers for Retailers and Distributors to order product displays, collateral materials and for general questions.
Benefits Summary
Increased Market Share, Outstanding Retailer Support
Wilsonart Flooring achieved a 25% market share in less than 5 years and has won numerous awards for outstanding retailer support.