Real Results with MAI Voice
About the Client
Accurate Reporting with Data Management Technology
Customer Profile
Domino® Sugar is part of the Domino Foods, Inc. family of products which sells the nation’s best sugar brands.
Market
Grocery, food service, industrial and pharmaceutical channels in the Americas, Caribbean, Europe, Middle East, India and Asia.
Challenge
Needed centralized consumer affairs management, reporting and fulfillment.
Expertise in Food Service Customer Support
Success with MAI Voice's Call Center Services
Scenario
Needed Call Handling, Email Response and Reporting
Domino Foods, Inc. is made up of a family of the nation’s best sugar brands: Domino, C&C and Florida Crystals. Together, these brands offer consumers across the country the best in quality and variety for all their sweetening needs. Previously, consumer affairs and inquiries for the brands were handled in a decentralized, informal manner which provided no metrics or reporting. Domino Foods was looking partner to support the Food Service and Specialty Products divisions with:
- Inbound consumer call handling
- Email response management
- Integrated coupon and recipe book fulfillment services
- Data management and reporting
Approach
Call Center Technology Solutions
MAI Voice understood from the beginning of its engagement with Domino Foods that the availability of accurate reporting and data management technology were nearly equal in importance to its ability to field consumer inquiries and fulfill coupon or recipe book requests. With that in mind, a customized application within our system was developed for tracking consumer issues by brand, product and lot code. This facilitated:
- Improved Consumer Call management: MAI Voice manages all inbound consumer calls to very specific KPIs.
- Enhanced Reporting: Domino Foods, Inc. personnel now have remote online access to all consumer call and email data in real time, including number of calls, types of calls, reasons for calls, count by brand and issue.
- Instant Product Quality Alerts: Accurate capture, reporting and notification of quality issues by lot code allows appropriate action steps to be implemented immediately.
- Consistent Email Management: All emails and electronic inquiries are managed within specific timeframes using corporate-approved responses.
- Integrated Fulfillment Services: MAI Voice’s integrated fulfillment center distributes coupons, recipe books and acknowledgement cards as appropriate. Inventory is managed within the system with real-time online reporting available 24 / 7 / 365.
Benefits Summary
Increased Efficiency, Accuracy and More with Integrated Call Center Solutions
- Consistent Brand Representation: MAI Voice’s professional agents participate in ongoing training to ensure consistent, efficient handling of all consumer calls.
- Enhanced Operating Efficiencies: Domino Foods, Inc. now enjoys the benefits of detailed invoicing by brand for all call center and fulfillment activities.
- Accurate Reporting: Remote access provides key personnel with remote access to all consumer data as well as fulfillment inventory status reports.
- Integrated Call Center, Fulfillment and IT solutions: A cohesive approach to the Domino Foods, Inc. consumer affairs program united previously disjointed efforts to increase consumer satisfaction while providing accurate and detailed data to management personnel.